Brand Identity System

AURA

A complete visual identity — logo, color, typography,
and social media templates.

Version 1.0 2026 Monochrome Luxe
02 — Color

Color Palette

Ink #1A1A1A Primary text, logo wordmark
40%
Paper #FAFAFA Primary background, canvas
35%
Mist #E0E0E0 Borders, dividers, subtle UI
15%
Dark Gold #B8860B Accent, logo mark, CTAs
10%
Approved Combinations
Ink on Paper AA ✓
Paper on Ink AA ✓
Gold on Ink AA ✓
Ink on Mist AA ✓
03 — Typography

Type System

Display / Hero Outfit 200 · 96px · −2px tracking
Clarity.
Heading 1 Outfit 300 · 56px · −1px tracking
Brand Identity
Heading 2 Outfit 400 · 36px · −0.5px tracking
Visual Language
Heading 3 Outfit 500 · 24px · 0px tracking
Color & Composition
Body — Serif Spectral 300 · 18px · 1.75 line-height
Every detail of a brand communicates something. The choice of typeface, the weight of a line, the space between letters — these are not decorative decisions. They are the voice of the brand made visible.
Caption / Label Outfit 500 · 11px · 3px tracking · uppercase
Brand Guidelines · Version 1.0 · 2026
Scale Specimen
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04 — Components

UI Components

Buttons
Form Inputs
Cards
Strategy

Brand Positioning

Define where your brand stands in the market and how it speaks to the people who matter most.

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Design

Visual Identity

A cohesive visual system that communicates your values at every touchpoint, consistently.

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Launch

Go to Market

Roll out your brand across every channel with precision, confidence, and clarity.

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Tags & Badges
Branding Strategy Premium Identity New Pro
Dividers
or continue with
05 — Social Media

Social Templates